A monochrome effect may look dramatic, but not appetizing. If you have images of dishes and desserts, for example, choose a colorful but true-to-life food preset. While it is tempting to just go with whatever look you feel like, it is important to keep the aesthetic relevant to what you are posting. Determine Your Style Based on Your Content In such an enormous visual platform, this will be the style that your audience would associate with you and your brand. If you are setting your Instagram up for business, or if you simply want to make it memorable, you need to have a signature look. I tested them with RAW files from a Canon 5D Mark III and they worked great.Lightroom presets not only enhance the look of your photos but also help set up your feed. So they recommend converting your RAW into picture format first. Of course, you can apply it to any of your RAW files but the result will be quite unpredictable due to differences in RAW formats which different camera manufacturers have. They even have the old-school filters like Gotham if you preferred the original filters better from earlier versions of Instagram. Originally these presets were designed for using with normally exposed jpeg/tiff/psd images.
Instagram Presets for Lightroom: The Ultimate Collection
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